December 10, 2013
Levi Strauss & Co or simply Levi's, is a privately held American clothing company known around the globe for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenhieim. Bavaria, to San Fran, California to open a west coast branch of his brothers' New York dry goods business. In 1873, Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. The company's corporate headquarters is located in San Francisco.
These are the Levis 501's that we stock at The Priory, Since its invention 140 years ago, the 501 jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501 is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501® and its influence on culture throughout the decades.