August 27, 2013
Growing up with four distinct seasons in Norway, I never let go of the black rubber galoshes that my late grandfather passed on to me. In 1999 they accompanied me to a milder, but still rainy Paris. Wearing Chuck Taylor’s Converse and galoshes, I got around the severe rainfall that autumn. Not surprisingly, my footwear became the subject of many jokes around the art school I attended. Later, while living in New York, I blended in with an image-conscious culture that defied slushy streets, freezing winds and pouring rain. Naturally, this resulted in a lot of discomfort and many ruined pairs of shoes.
A few more Manhattan winters went by while I searched for the right product before I finally took matters in my own hands and decided to develop SWIMS - The Modern Galosh! A stylish solution, embodying the essence of practicality: Wear your favorite shoes, slip on SWIMS when the weather is rough, slip’em off when you arrive at your destination. Enhanced comfort is assured and your shoes are guaranteed to stay shiny.