November 01, 2013
They started the brand in the basement of there clothes store (‘A TWO’ in Methyr Tydfil). At the time, Rhydian, now one of the directors, was working for them part-time whilst studying graphic design at university.
They came up with the idea of designing and making cool tees to sell to our friends and customers in the store and it’s just gone from there.
There now attracting attention from all walks of British youth culture. It’s great timing for them as it seems like people are bored with the same old fashion/media formula and the bigger corporate brands are becoming more and more transparent. They like to tell it how it is, design what they want and it seems to be working.
"Everyone is a Weekend Offender at weddings, raves, house parties, or just in their local pub. At the weekends everyone loves to let loose and blow off some steam so our customers come from all walks of life and cultures. Not many brands can say that."
"We’re creating clothes and having fun at the same time, by doing our own thing and taking risks with cheeky designs and clever details; we seem to be building a bit of a following… it’s affordable, wearable, stylish gear for like-minded people."