ASICS is a Japanese athletics company, that produces footwear and sports equipment designed for a whole spectrum of sports known to man. In recent years their running shoes have often been ranked among the top performance footwear in the market, and have become one of the front-runners in men’s fashion footwear. ASICS is an Acronym for the Latin phrase anima sana in corpore sano which translates as "a healthy mind in a healthy body".