Baxter of California is one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product the Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick. Suddenly, guys got grooming. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by their experts proved that all skin is not created equal. Their approach is science plus nature, built from the ground up in California. Baxter Of California may be old school in concept, but their high-tech in practice. Bottom line is Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research. This is the evolution of men’s grooming.