Benny Gold is a San Francisco based street brand. The brainchild of a graphic designer who'd become disillusioned, with making other peoples dreams and ideas, become a reality. The brand grew out of an old phrase "stay gold" and an idea: staying gold, being true to the ideas, experience and passion that differs with each individual. The Idea that staying true to these ideals, is the very essence of staying young, feeling fulfilled and being happy. All this possibly meaningful waffle aside, Benny Gold make some cool looking clothing to feast your eyes upon.
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