Clap along if you feel like a room without a view, 'cause I'm happy. BBC, no not the T.V. channel. It's The Billionaire Boys Club, a premium streetwear brand created by the, oh so modest Pharell Williams and an ape taking a sponge bath. Some people have been heard to say that BBC's clothing allows you the ability, to stand on your toes like you've never even heard of gravity. Also that Jay-Z bloke gives his clapping seal of approval.