Many skaters assume the performance and quality of skate wheels are all the same. A wheel is a wheel, they might often say. That's actually not the case, as in fact, very large differences exist between the raw materials, manufacturing process, quality control and performance of different wheel brands. Bones' wheel popularity is largely a result of superior quality, performance and durability. What good is a cheaper wheel if it flat spots the first day? Bones' wheels offer the best combination of product performance, durability, quality; in other words, you won't find better value. All Bones wheels have unique formulas, and are solely developed and produced in their manufacturing plant located in Santa Barbara, CA. Using drastically different, physical and engineering properties for each formula, Bones creates unique urethanes for specific applications of skateboarding; from street to skatepark and everything in between, its guaranteed that Bones has a wheel for you. On top of all that, just look at the team, you don't get industry giants like Tony Hawk with a second rate product.