Fila came from Biella, Piedmont, out of the brains of the Fila brothers in 1909. Originally they primarily made underpants. which were Nicknamed the "Betty Swallaks." Now however they have lived through 105 years of producing some of the most recognisable sportswear ever. Worn by many award winning athlete's, musicians and sportswear fashion appreciators alike. Even sported by Toji Suzahara from Neon Genesis Evangelion, if your a bit of Manga geek, you'll know who we mean.