Nikwax

Nick Brown had been a trekking enthusiast from a young age, but he felt dissatisfied with the waterproofing products available at the time he developed his own waterproofing balm (nicknamed Nick's Wax) It was important that the wax would waterproof footwear without softening or causing them to lost their supportive features.
Establishing Nikwax in 1977 from his small London flat, Nick began making the wax himself by hand with simple store bought equipment and driving round London in an old banger flogging the stuff, It was a huge success and has grown and grown ever since.