The owner and founder of Oakley, Jim Jannard, began the company back in 1975 and he began the company from his garage. The name of the company was chosen as Oakley after Jannard’s dog, which was also called Oakley. His first product to go on sale was referred by him as the Oakley Grip, which he began to sell from the back of his car at a number of different motocross events. At that time, his motorcycle grips were completely different and unlike anything that riders had seen before. This was because he made use of a material he had patented himself under the name of ‘Unobtainium’. This was created by Jannard himself.