Primitive may have only been around for a short time but with an owner like Paul Rodriguez you knew it would succeed. If you skate and you don't know who Paul Rodriguez is then where exactly have you been hiding! He's the king of switch, if you can think of a trick chances are he can do it switch he's that good! Primitive has a distinctive image which carries through to their clothing and board graphics, so at a distance people know your reppin the goods. Since Paul Rodriguez is so well respected you know he's got insane talent on his team!
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