Proper began as a project to pass the time in a mundane office job. Today, the print version is published twice a year and is stocked from New York to Moscow, with every issue consistently selling out.

The contributors of Proper have individually worked for the likes of Levi’s Vintage Clothing, adidas, Paul Smith, Oi Polloi, Reebok, Timberland, Finisterre, Baracuta, UVU, The Rig Out and Hypebeast Magazine.